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Burt’s Bees Launches National Recycling Program

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By: Jamie Matusow

Editor-in-Chief

For more than 30 years, Burt’s Bees says it has been committed to protecting “the beauty, wisdom and power of nature.” Now, through the Burt’s Bees Recycle On Us program, their consumers can recycle any and all Burt’s Bees packaging, nationwide. In partnership with TerraCycle, the program allows anyone to recycle their product packaging through a free mail-in program, regardless of any regional recycling limitations. In addition to preventing recyclables from entering the waste stream, signing up for the program through TerraCycle rewards people for their good deeds: For every shipment over one pound, collectors earn $1 per pound to donate to the non-profit, school or charitable organization of their choice.

“Sustainability is one of Burt’s Bees’ core values,” explains Paula Alexander, director of sustainable business and innovation. “Burt’s Bees strives to formulate with natural ingredients and design our packaging with mindful materials, such as post-consumer recycled content, but we don’t stop there. Now, through our partnership with TerraCycle, we can not only minimize the material used to create our packaging, but minimize or even eliminate used packaging entering the waste stream, through nationwide recycling access.”

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